If you work in SEO you will know that it is almost impossible to get by without the help of numerous tools. You need rank trackers, auditing software, tools to help analyse backlinks and keyword research tools just to name a few. However, have you ever considered adding a VPN to your SEO Toolkit?
What is a VPN?
Before we get started, you might be wondering VPN qu’est ce que c’est – or what a VPN actually is. It is a virtual private network that allows you to connect to the internet privately, more securely and can give you a new IP address from the country of your choosing.
Easier for Getting Overseas Search Results
As many of you will know from working in SEO, Google and other search engines will have different search results for different regions when you search for a particular term. This means that if you are trying to check the rankings for a website, you are going to get a different result compared to what the do from their own country.
This is where a VPN can help as you will be able to connect with whichever country you choose and therefore see the same results that they are getting.
Sometimes in SEO, you want your connection to give anonymity, especially if you are doing link building for a particular website, buying or selling links or creating link pyramids. Google can be a very smart cookie, so you will want to make sure that nothing can get traced back to the same IP address and thus get a website banned.
Great When Travelling
The SEO industry is famed for containing many that like to offer their services while travelling the globe. You would be surprised at just how many digital nomads (as they like to call themselves) there really are. Chiang Mai in Thailand is a great example of a freelancing hotspot where SEO gurus like to live and offer their services.
For that reason, if you are SEO and live overseas enjoying the good life, a VPN can give some additional benefits too. You can watch some of the television from back home that will normally be restricted and if you are in a country where they ban certain websites, you will be able to bypass this too.
We should also not forget that VPNs provide good security which makes them ideal if you are ever using open wifi networks.
Which VPN Should You Choose?
Well, there are plenty of them out there but leading VPNs such as NordVPN, Tunnelbear, IPVanish and VyperVPN are just a few that we would recommend that you take a look at. Many of them will give you the ability to enjoy a free trial and we suggest that you take them up on these before deciding which you feel is the best for you.