What is the right mobile marketing strategy?
Nowadays, most companies are putting in use the potentials of mobile in marketing. Mobile has become a key element in a brand’s marketing efforts. If a brand is not reaching to its audience through phones, devices and other gadgets than it is simply wasting the marketing efforts by not leveraging the outreach capabilities of the communicative devices. Incorporating mobile into marketing can significantly increase the chances for the success of a campaign.
The mobile marketing arena is a very complex one, but by taking in use a concrete strategy and ensuring that your brand’s content is technologically compatible, you can maintain a competitive advantage over your competitor with mobile marketing strategy. Having said so, let’s find out the key points that make for a successful mobile marketing strategy.
- The one that uses proper keywords:
Most brand if not all correlate keyword strategy with only content marketing. If you are one amongst them, you need to rethink. Contrary to the perception that keywords strategy is only meant for content optimization and SEO, if used properly in mobile marketing, it can work wonders. To make a keyword strategy that works for your mobile marketing needs, make sure that you include the local area in conjunction with your words. As these types of messages have characters limit, keep in mind to use small keywords and phrases.
- Prioritize sales and special offers:
While developing a mobile marketing strategy, it is important to understand that one gets a very limited window of opportunity to catch the attention of the prospective customer. One of the best ways to form an effective mobile marketing is by including offers and sales on your mobile site. Another way through which you can boost your response rate even further is by adding an opt-in that will allow your existing users to receive alerts whenever there is a new offer or sale.
- Add your contact information:
Adding contact details and information to the message works wonders especially for small or mid-sized businesses. Top digital marketing firms advise businesses to go one step further and add a map to assist the customers in finding them.
- Be compatible:
Consumers today use a wide range of mobile gadgets. A brand never knows which specific sort of device a customer will be using. Thus, it is essential to ensure that your mobile marketing resources are in tune with all mobile devices. While making a mobile marketing strategy, a digital marketing agency makes it a point to update its content whenever a new device is released
- Utilize hyper localized marketing:
According to the statistics, shopping majorly is done within a 10-mile radius of a consumer’s home. Making use of the intelligence, businesses undertake hyper localized marketing which is based on the amalgamation of big data analytic tools and IP geolocation technology. It is now a possibility for the marketers to create messages for their customers which unique, personalized, relevant and targeted.
For example, now you can present your customers with sale and discount coupons in real time based on their location. In real estate business, this type of mobile marketing brings effective results.