Facebook happens to be one of the best digital marketing tools around. How? Well, it is the most widely used social network platform with 2.01 billion monthly active users as of June 30, 2017- and it continues to grow.
Current study findings places Facebook as one of the most used platform with a mind-boggling 1.32 billion daily active users. In the United States, 79% of Americans are using Facebook, with more than half or 52% of US residents login to Facebook several times a day, according to Pew Research Center.
So, whatever your business goals you may have, Facebook will surely be one of your best marketing tools today and any leading digital marketing agency would agree that this is so.
But of course, with a lot of businesses using Facebook for marketing and advertising, you may need to come up with effective marketing strategies to help you get ahead of your competition.
Never back down from your market research and set clear goals
It is important that you need to study and become familiar with your market. You need to set your Facebook goals on areas where it can directly affect your business needs.
Focus on realistic goals that you feel you can achieve with all the resources you have available.
For instance, you may want to increase the quality of your sales by reaching out to more markets that you can reach out to using Facebook. Develop content for your products and start researching on your target market.
Avoid setting goals that are too high, lest you might be spreading yourself too thinly and end up getting frustrated when you fail to meet your expectations.
Be keen with your Facebook demographics
One of the biggest advantages when developing your strategy for Facebook is the sheer number of users from diverse backgrounds and a statistically solid demographic database.
Age and gender – According to the Pew Social Media Report, women tend to be more adopted to using Facebook than men, and the age group with the highest engagement are those aged 18 to 29 years old.
In terms of location and income, 81% of users in urban and rural areas have updated profiles, while 77% are from suburban areas.
Now, this will give you an idea on targeting your audience.
Develop engaging content
Your content needs to be engaging enough for your target market. Develop a diverse manner of delivering content through Facebook live, videos, compelling articles, etc. This can help you enhance your brand’s content strategy.
Engage your target market
Facebook, as with all social media platforms, is an interactive network so take advantage of this by developing a community of followers. Find interesting topics for your niche and start to create discussions with it.
The more you keep people engaged, the more you expect them to watch out for anything new you can discuss or offer to them.